Privacy Statement

Last updated: December 15, 2014

Antics Online, Inc. ("Antics") respects your privacy and has created this privacy statement ("Statement" or “Privacy Statement”) in order to demonstrate its commitment to customer privacy.

This Privacy Statement governs the websites owned and operated by Antics,, ("Site") and our interaction with individuals through online tools, telephone, correspondence, electronic communications, newsletters, interviews, surveys, tradeshows, or promotions as part of the Antics operations.


We have established this Statement as a means to communicate our data gathering and dissemination practices to the visitors of our Site. This Privacy Statement describes how we use, disclose and protect personal information that you share with us on or through the Site. "Personal information" is information that enables us to identify you.


By using this Site, you agree to the provisions in this Privacy Statement. Your continued use of the Site, or continued interaction with us after we have notified you of a material change in our Privacy Statement in accordance with the “Changes to this Statement” section will be deemed an acceptance of these new terms.


This Privacy Statement applies to the information that we collect or receive from (a) visitors of the and websites, (b) business users of the Antics Digital Marketing System, and (c) any individuals with whom we interact through telephone, correspondence, electronic communications, newsletters, interviews, surveys, tradeshows, or promotions.

It does not apply to users or visitors of the websites or subsites that we develop for our customers. These websites are governed by other terms and conditions and policies with respect to the handling of personal information.

Collection of Identifying Information

Our primary goal in collecting information is to provide you with a friendly, customized, and efficient experience.

Direct Collection

Antics collects identifying information when you use or visit the Site. For example, we may require customers who register on the Site to give us the following: name, company name, address, phone number, and email address.

When you initially express interest in obtaining additional information about our Services, or when you register for a demonstration of our Services, we may ask for additional types of personal information, such as title, department name, fax number, or additional company information, such as annual revenues or marketing spend. You can elect not to disclose this additional information by not providing it when asked to do so.

We may collect your contact details, record your questions or requests about our products or services, information about your background or your company, and how we followed up, if you respond to an online or offline campaign, visit our booth at a trade show, you meet with our representatives at a networking event, or you participate in a survey or promotion. We assume that if you contact us, or come to visit with us and provide us with your contact information, it is with the intent that we communicate with you about our products or services.

Third Parties

For purposes such as improving personalization of our Services, we may obtain personal information from affiliated entities, business partners, publicly available databases, and other independent third-party sources and add it to our contact database for marketing and sales purposes to combine it with other information that we have collected or obtained otherwise. This may include phone number, email address, title, or company. We may obtain credit checks from credit reporting agencies or similar information for use in making credit decisions.

Navigation Information

Antics collects certain information from visitors to the Site that is provided by the visitor’s browser, such as type of device operating system version, unique device identifier, browser type and version, mobile network information, screen resolution, IP or MAC addresses, and referring domain.

We collect other information through cookies and other technologies, such as information about a user’s online activity, the web pages used, and any link or advertisement on which the user clicks. For more information, please see the Cookie section.

Use of Information


We use the information we collect to contact potential customers to discuss their interest in our company, the services we provide, and to send information regarding our company or partners, such as promotions and events.

You can opt out of being contacted by us, or receiving such information from us, at any time by clicking the "unsubscribe" link at the bottom of any email you receive and opting out. You may also contact us at to opt out of future communications from us.

Antics reserves the right to send subscribers of the Antics Digital Marketing System ("System") certain communications relating to the System, such as service announcements and administrative messages, that are considered part of the subscriber’s account, without offering the opportunity to opt-out of receiving them.

If you are a registered user of Antics' subscription-based System and your trial subscription expires, some information about you may remain in our records after the end of your trial or subscription.

Business Users

If you or your employer have purchased our Subscription Services, we may use your contact information to provide access to the relevant service, respond to your request for assistance, resolve disputes or trouble shoot problems. We may use personal information to manage your customer account. While we have access to a customer’s billing contact information, we do not have access to payment information (e.g. credit card numbers). All payment issues are handled by our service provider who only informs us whether payment has been made or not.

We do not use the personal information of business users that is associated to, or that we might collect about, their use of our System for any purpose other than to provide them with the service that they requested or to improve that service.


We may use your correspondence, contact information, email address, and any information that you provide in your messages, to respond to you.

Marketing and Business Development

We may use your contact details to solicit feedback from you, including through surveys. We may use your personal information to estimate how likely you might be to become a customer, to send you marketing communications and promotional material; or to provide you with information about our white papers, our System, Services, promotions, and other products and services.

If you demonstrate an interest in a particular product or service, such as by affirmatively clicking on a link about the product or service, and we have your contact information, we may follow-up and send you an email or initiate communication with you about this product or service. You have the right to prevent future interaction with you. To do so, please contact us as indicated in the “How to Contact Us” section below.


We may use personal information to prevent or investigate potentially prohibited or illegal activities, or to enforce our Terms and Conditions or Subscription Agreement.


We may aggregate personal information and usage data (“Aggregated Information”) in order to obtain statistical information, such as to calculate the percentage of users who have a particular zip code or telephone area code. We use Aggregated Information to understand how our site is used, for research or product development, for example, to measure interest in, or monitor the use of any content, product, services or promotions that we provide through the Site, to improve these content, products, services or promotions, and for the technical administration of the Site.

Navigation Information

Navigation information is logged to help diagnose technical problems, to analyze trends, to track users' movements around the site, and to administer our System in order to constantly improve the quality of the System and our Services.

Cookies and Other Technologies

When you interact with the Site, we try to make that experience simple and meaningful. When you visit our Site, our Web server sends a cookie to your computer. Cookies are files that Web browsers place on a computer's hard drive and are used to indicate whether you have visited the Site previously, recall your choices, or help you navigate from page to page easily.

Choices about Cookies

You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.

If you reject all cookies, you may not be able to use Antics products or services that require you to "sign in" and you may not be able to take full advantage of all offerings.

If you have any other questions about cookies and other technologies, please visit or or contact us as indicated in the How to contact us section.

Our Practices Regarding Cookies

Antics uses cookies for a number of purposes, including to: access your account information when you "sign in" so that we can provide you with customized content; keep track of preferences you specify while you are using Antics services; estimate and report our total audience size and traffic; and conduct research to improve Antics content and services.

Action tags

Pixel tags, action tags, gif tags, beacons, or similar technologies (tracking technologies) are placed on pages of the Site by us or by one of our service providers or business partners. They allow the collection of information such as the date or time when a designated page was viewed or how long the Site user stayed on a specific page. This information is collected in an aggregated format. Users cannot remove or block action tags because they are coded in the programming of the Site, rather than being sent to a browser. However, they can remove any cookie that is associated with the action tag, as explained above.

Information Sharing and Disclosure

Service Providers

We may engage certain third parties to perform functions and provide services to us, such as hosting and maintenance, customer relationship, storage, database management, credit card processing, credit reporting, collection, fraud prevention, business analytics, chat, website analytics, website optimization, lead scoring, retargeting, direct marketing campaign, or similar services.

We will share personal information with these third parties, but only to the extent necessary to perform these functions and provide such services, and only pursuant to binding contractual obligations requiring such third parties to maintain the privacy and security of the personal information.

Targeted Marketing

We may contract with publishers and third parties to serve targeted advertisements about Antics to individuals who have visited our site so that our advertisements are presented to these individuals while they are visiting a third party’s website. This is accomplished by combining cookies and action tags that are shared with these third parties.

To Defend or Enforce our Rights

We may use or share personal information to protect ourselves or protect the Site, to establish or exercise our legal rights, respond to a breach of our Terms and Conditions or Subscription Agreement, when we believe it is appropriate to protect the property and rights of Antics, the safety of our company, our customers or others, to investigate, prevent, take action against, or stop any fraudulent, illegal, unethical, or legally actionable activity, in connection with our Site, services, Subscription Agreement or other agreements.

Corporate Events

Antics may disclose and transfer the personal information obtained from you through this Site or the System as part of a merger, acquisition or other sale of its assets or business, or in the unlikely event of a bankruptcy.

Compliance with Laws and Third Party Requests

We may be legally obligated to disclose information to the government or to third parties under certain circumstances, such as illegal activity on our Site. Antics reserves the right to release personal information to its service providers, law enforcement or other government officials, or in response to a formal request in a civil action, Court order, subpoena, warrant, or judicial or administrative proceeding as Antics, in its sole and absolute discretion, deems necessary or appropriate.

Aggregated Information

We may provide Aggregated Information to third parties. Such information will not include personal information of any customer or visitor.

Information Security and Data Storage

Our Site has security measures in place to help protect against the loss, misuse, and alteration of the Personal Information and Customer Data under our control. Only employees who need customer information to perform a specific job (for example, a customer service representative) are granted access to it. All of our employees are kept up to date on our privacy and security practices.

Accessing, Correcting and Updating Your Information

If you are a registered user of the Site, you may have access to, update or correct the information you provided to us by requesting such access or changes as indicated in the “How to contact us” Section. If you or your employer has purchased a subscription to our System, you may be able to access and update your information through our System.

If you feel that any personal information about you that has been collected and stored by Antics may be wrong, or you would like us to remove information about you from our systems, please notify us at so that we may correct or delete the information.

Opt-Out Policy

If, at any time after registering for information or ordering Services, you change your mind about receiving promotional information from us, send us a request specifying your new choice at

Antics reserves the right to send customers certain communications relating to the Service, such as service announcements and administrative messages that are considered part of your account, without offering you the opportunity to opt-out of receiving them.

Conditions of Use

If you decide to visit the Site, your visit and any possible dispute over privacy is subject to this Statement and our Web Site Terms and Conditions [HYPERLINK], including limitations on damages, arbitration of disputes, and application of California law.

Third-Party Sites; Third Party Information

This Statement does not apply to the practices of third parties that Antics does not own or control.

The Site contains links to other websites. Antics is not responsible for the privacy practices or the content of these other websites. Customers and visitors will need to check the policy statement of these other websites to understand their policies.

Our Policy Towards Children

The Site is not directed to persons under 13. If a parent or guardian becomes aware that his or her child has provided us with personal information without their consent, he or she should contact us as indicated in the “Contact Us” section. If we become aware that a child under 13 has provided us with personal information, we will remove such information from our files.

California Disclosures

Do Not Track Policy

California law requires that operators of website and online services disclose how they respond to a “Do Not Track” signal and whether other third parties may collect personal information about an individual’s online activities from their site or service. Because there is not yet a common understanding of how to interpret Do Not Track signals, we do not currently respond to Do Not Track signal. We continue to work with the online industry to define a common understanding of how to treat Do Not Track signals.

However, in the meantime, if you want prevent us from tracking your use of our Site or Service so that we can send you targeted advertisements, please contact us as indicated in the “How to Contact Us” section below.

To learn more about online behavioral advertising, and/or to opt-out of this type of advertising, please visit the Network Advertising Initiative website or the Digital Advertising Alliance website. You can also contact us as indicated in the How to contact us section.

Third Party Cookies

We allow third parties with which we have a separate agreement to use cookies and other technologies to collect information about the use of our website. These third parties include business partners who provide technologies to help us improve the experience or analytics on our Site and may collect information when you view or interact with our site.

We do not do not share with these third parties any information that would readily identify about you (such as email address); however, these third parties may have access to information about your computer, laptop, tablet, smart phone or other device (such as IP or MAC address). We do not have access to, or control over, the technologies that these third parties may use to collect information about your interests, and the information practices of these third parties are not covered by this Privacy Policy.

Your California Privacy Rights

Under California Civil Code Section 1798.83, California residents have the right to request in writing that we provide (a) a list of the categories of personal information, such as name, email and mailing address, and the type of services provided to the customer, that we have disclosed to third parties (including affiliates that are separate legal entities) for the third parties’ direct marketing purpose, during the immediately preceding calendar year; and (b) the names and addresses of all such third parties.

We do not currently share personal information of our customers or visitors with any third parties for the direct marketing purposes of these third parties. If our practices change, we will address the issue in accordance with California Civil Code Section 1798.83.


If you have any concerns or claims with respect to our Privacy Statement, please contact us as indicated in the “How to Contact Us” section. We will investigate and attempt to resolve any complaints and disputes regarding our use and disclosure of our customers’ personal information.

If the complaint or dispute cannot be resolved through our internal process, and we do not adequately respond to your question, please contact the San Francisco office of JAMS, which will serve as a liaison with us to resolve your concerns.

If dispute resolution proceedings are necessary, they will be conducted by telephone and email, and if they must be done in person, they will be conducted in San Francisco, California by one member of JAMS, and under the applicable rules set by JAMS for this type of dispute resolution. Both parties will bear equally the cost of dispute resolution proceedings (exclusive of their own legal fees and expenses). All decisions of the mediator will be final and binding on both parties and enforceable in any court of competent jurisdiction.

International Transfers

Your information may be transferred, stored, maintained, and processed in the United States or in other countries where we have facilities or where we have engaged a service provider. This storage, maintenance or processing will be performed under privacy and security laws and standards that may not be as protective as those in your jurisdiction. By using our Site and/or subscription services or by providing information to us, you consent to such storage, maintenance and processing outside your country of residence.

Safe Harbor

We comply with the US – EU and US – Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. We have certified that we adhere to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification, please visit

Changes to this Statement

Antics may update this Statement at any time, so please review it frequently. If we make material changes to this Statement, we will notify you by a notice posted on the home page of the Site, or as required by applicable law. You are advised to consult this Privacy Statement regularly for any changes.

How to Contact Us

If you have questions or concerns regarding this Statement, or our personal information handing practices, you should first contact Antics Support at You may also write to us at Antics Digital Marketing, 981 Industrial Road, Suite B, San Carlos, CA 94070. Your privacy is important to us, and we will make every effort to resolve your concerns.