Antics customer journey transformation

Active, interactive engagement

Direct-to-patient communications with omnichannel 24/7 access and universally synched status let patients engage on their terms, when and how they want, for a seamless and enhanced treatment experience.

Improved patient outcomes

Relevant, personalized and timely HIPAA-compliant interactions and content increase patient understanding, adherence and compliance — all at scale.

Increased brand affinity

Personal and personalized therapy navigation, educational and emotional support differentiate your brand, add value beyond therapy and build brand preference.

Optimized performance

Real-time behavioral segmentation, progressive profiling and data insights improve targeting, boost the effectiveness of messaging and improve the performance of your marketing and promotional initiatives.

Reciprocal gains

Bridge the gap between marketing and patient support to compound the efficacy of your marketing and promotional mix, build share of market and increase profitability.

Engage Everywhere

Meet your patients whenever and wherever they want. PatientHERO technology enables seamless cross-platform communications through password-protected portals, websites, microsites, landing pages and mobile apps. All adapt automatically to your patient’s needs and communication preferences through dynamic content delivery. All are HIPAA-compliant.

Interact Intelligently

PatientHERO intelligent automation pinpoints the right moments to communicate with your patients. Send on-boarding message streams to familiarize patients with your program features. Deliver intervention messages when patients are about to reach typical drop-off points. Our real-time segmentation technology gives you more insight into their behaviors, allowing you to respond appropriately.

Adapt to Context

Content in websites, portals, mobile apps, email or text messages is adjusted in real time based on a patient’s actions. Show one type of content to patients who are considering, but not using, your therapy, to help them make their decision. Once they start therapy, automatically switch to information on copays, insurance support, treatment management, or other program benefits.

Educate Continuously

Align with patients’ shifting needs throughout their treatment journey. Provide personalized treatment information and educational materials to respond to where a patient is on the path. These can be based on time, individual responses, personal profile, even on patient-generated requests — refill reminders, treatment tracking support, appointment alerts and more.

Capture Feedback

PatientHERO includes built-in survey capabilities with progressive profiling, allowing you to build rich patient profiles by asking just one or two questions at a time. Our technology makes it easy for you to stay current with patient preference and need. Gain new insights on ways to optimize and evolve your programs.

Integrate Rapidly

PatientHERO accommodates rapid integration. It’s easy to link it with your existing systems, whether internal or external (such as your HUB or copay system) so the entire patient experience with your therapy is connected and consistent end to end.

Going Green

We learned that many patients who give themselves regular infusions were unhappy with the volume of medical waste that results. We added a recycling feature to the patient support program, integrating with a medical waste vendor who collects the waste and recycles it, turning it into energy. A win for patients, for the brand and for the planet.

There’s an App for That

To meet unfilled patient needs we have created customized mobile apps including a body tracker for women using an oral contraceptive and an infusion tracker for people who need regular infusions. Keep compliance and therapy on track with mobile app support.

Practice Assist

For eye care professionals, we created an online patient instruction sheet app to streamline and support patient care and business operations. Healthcare providers simply sign into the app and easily create instruction sheets for their patients. Well begun is half done.

Increase lifetime value. Integrate, digitize and increase enrollment in your patient support program to drive better outcomes, increase retention, and optimize lifetime patient value.
Improve patient experience. Create the right tools and communicate the right messages at the right time to keep patients engaged with your brand and therapy.
Enhance education. Use digital techniques to expand patients’ knowledge of, and satisfaction with, your therapy.
Create trust. Develop and enhance patient trust with ongoing, on-target content, services and communication.
Capture insights. Engage interactively to acquire deeper understanding of your audiences. Learn more about your patients and their experience with your product.
Leverage investment. Bridge marketing and patient support initiatives to get more value from your marketing dollar. Integrate data with your hub, sales, or other platforms to make it more actionable and your operations more effective. Improve your ROI across the board.
Build brand. Take advantage of an experienced professional services team to add value to your brand. We’ll help you plan, execute, maintain and optimize a program with high ROI.

An advanced technology solution

PatientHERO is a secure and compliant enterprise SaaS solution that combines marketing automation, personalization, behavioral targeting, rewards and relationship marketing. Get it all in one integrated package.

Forget about costly, lengthy and risky custom software projects. PatientHERO is designed for speed and flexibility. Your program can be customized to your brand and the needs of your team and stakeholders quickly and easily. While custom features can be added, the majority of programs require no custom software development at all. You can hit the ground running.

Your solution can be integrated easily with your existing systems and/or partners. It will keep you up to date on progress with automated email notifications and daily, weekly or monthly reports. Keep all stakeholders in the know.

IgCares

IgCares is a support and education program for people living with primary immunodeficiency (PI). Patients enroll through the program's PatientHERO-powered website or mobile app. Once enrolled, they have access to support services including copay and benefits investigation, nurse educators, an infusion tracking app, a medical waste recycling program and a wealth of educational material. Educational resources are segmented by stages of the patient journey and presented to patients as their needs change. PatientHERO's charitable donation feature helps keep patients engaged and elevates brand affinity. Enrollment and engagement metrics are particularly strong.

Factor My Way

Factor My Way is a support and education program for people living with, or caring for, someone with a bleeding disorder. PatientHERO delivers robust content, including educational materials and information about events, via the program website, emails and text messages. The program serves patients with multiple conditions, providing access to professional and peer support personnel, financial assistance and therapy support. PatientHERO automatically updates multiple audience segments in real time, each receiving tailored — and personalized — content and communications. Factor My Way has been extremely popular and successful.

iact4women

Iact4women is a consumer education and engagement program for patients using an oral contraceptive. The program includes a body tracker app that also provides access to educational content, engaging quizzes and participatory activities that allow patients to earn and help direct the manufacturer’s charitable donations to specific organizations. PatientHERO tracks refills and refill rates, and delivers intervention communications to patients who may have forgotten to maintain compliance in any month. Popular with patients, this successful program has hundreds of thousands of members and has established brand differentiation in a crowded market.

Like to see more? Get in touch and we will be happy to show you.

For more than 20 years our team of experts has created unique solutions for companies such as Octapharma, Bausch + Lomb, Actavis Pharmaceuticals, Watson Pharmaceuticals, Celgene and others. Get in touch to learn how you can have a more engaged and satisfied patient base.

Use the form below or reach out by phone at (650) 595-4200 x200.

PatientHERO™

Direct, interactive patient relationship solution for pharma

Make a direct connection with patients

The Antics PatientHERO™ patient relationship solution can help you drive better health outcomes and enhance the patient experience while maximizing lifetime patient value and building your brand. Everyone wins.